Overview & Scope
This Privacy Policy applies to the website operated by Katrina Wilson, REALTOR® at Coldwell Banker Island Properties ("we," "us," or "our"), and covers all pages, features, forms, and content available at this domain and any associated subdomains (collectively, the "Site").
This policy governs how we handle personal information collected online through the Site. It does not apply to information collected offline, through other channels, or by third-party websites that may be linked from this Site. By using the Site, you consent to the data practices described in this policy.
This Site is intended for use by adults aged 18 and older. We do not knowingly collect personal information from individuals under 18 years of age. If you are under 18, please do not submit any personal information through this Site.
Information We Collect
We collect information in two ways: information you provide directly to us, and information collected automatically as you interact with the Site.
Information You Provide
Details you submit voluntarily through contact forms, consultation requests, newsletter sign-ups, or direct email and phone communication.
Automatically Collected
Technical and behavioral data gathered automatically as you browse the Site, including device information, page visits, and interaction patterns.
Information you may provide directly includes:
- Full name, email address, phone number, and mailing address.
- Property preferences, including desired location, price range, property type, and transaction timeline.
- Current property details if you are seeking to sell or lease an existing property.
- Financial qualification details, such as pre-approval status or cash buyer status, shared voluntarily.
- Any other information you choose to include in messages or form submissions.
Information collected automatically includes:
- IP address, browser type and version, operating system, and device type.
- Pages viewed, links clicked, time spent on pages, and navigation paths through the Site.
- Referring website or search query that brought you to our Site.
- Date, time, and duration of your visits.
- Cookie identifiers and similar tracking technology data (see Section 4).
We do not collect sensitive personal information such as Social Security numbers, financial account numbers, government-issued ID numbers, or health information through this Site.
How We Use Your Information
We use the information we collect for the following purposes, all of which are necessary to provide you with high-quality Maui real estate services:
- Responding to inquiries: To contact you in response to form submissions, consultation requests, or questions submitted through the Site.
- Providing real estate services: To facilitate property searches, schedule showings, prepare market analyses, and support your buying, selling, or investing objectives.
- Personalizing your experience: To tailor property recommendations, market updates, and communications to match your stated preferences and interests.
- Marketing communications: To send you relevant information about Maui real estate market trends, new listings, open houses, and our services — only when you have opted in or where permitted by applicable law.
- Improving the Site: To analyze usage patterns, diagnose technical issues, and enhance the functionality, design, and content of the Site.
- Legal compliance: To comply with applicable laws, regulations, and professional obligations, including Hawaii real estate licensing requirements and consumer protection laws.
- Fraud prevention: To detect, investigate, and prevent fraudulent transactions, misuse of the Site, or other unlawful activity.
- Business operations: To maintain records of our communications and transactions as required for professional real estate practice.
Cookies & Tracking Technologies
Our Site uses cookies and similar technologies — including web beacons, pixels, and local storage — to enhance your browsing experience, understand how the Site is used, and deliver more relevant content and communications.
Essential Cookies
Required for the Site to function properly. They enable core features such as form functionality and session management. These cannot be disabled without affecting Site performance.
Analytics Cookies
Help us understand how visitors interact with the Site by collecting aggregated, anonymized data about pages visited, time on site, and traffic sources (e.g., Google Analytics).
Marketing Cookies
Used by third-party advertising platforms (such as Meta/Facebook Pixel) to deliver relevant ads and measure campaign effectiveness across the web.
Preference Cookies
Remember your settings and preferences to provide a more personalized experience when you return to the Site.
Managing cookies: You can control and delete cookies through your browser settings at any time. Most browsers allow you to refuse cookies, delete existing cookies, or be notified when a new cookie is set. Please note that disabling certain cookies may affect the functionality of the Site. Refer to your browser's help documentation for instructions.
You may also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, and opt out of interest-based advertising through the Network Advertising Initiative or Digital Advertising Alliance.
How We Share Your Information
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information in the following limited circumstances:
- Coldwell Banker Island Properties: As a licensed agent under this brokerage, your information may be shared with our brokerage for transaction management, compliance, and service delivery purposes.
- Transaction service providers: Escrow companies, title insurance providers, mortgage lenders, inspectors, and other professionals directly involved in facilitating your real estate transaction — only with your knowledge and consent.
- Technology and platform vendors: Service providers who help us operate the Site and communications, including our CRM platform (Go High Level), email delivery services, and website hosting — all of whom are bound by confidentiality agreements and prohibited from using your data for their own purposes.
- Analytics providers: Aggregated, anonymized data may be shared with analytics platforms such as Google Analytics to understand Site usage. This data does not identify you personally.
- Legal requirements: We may disclose your information when required by law, court order, subpoena, or government regulation, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
- Business transfers: In the unlikely event of a merger, acquisition, or sale of business assets, your information may be transferred as part of that transaction. We will notify you before your personal information is transferred and becomes subject to a different privacy policy.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
- Inquiry and lead records: Contact form submissions and inquiry records are retained for up to three (3) years from the date of last contact, or longer if you become an active client.
- Transaction records: If you complete a real estate transaction with us, applicable records are retained for a minimum of five (5) years as required by Hawaii real estate licensing regulations.
- Marketing preferences: Opt-in and opt-out records are retained indefinitely to honor your communication preferences.
- Website analytics data: Anonymized, aggregated analytics data may be retained indefinitely for Site improvement purposes.
- Cookie data: Session cookies expire when you close your browser. Persistent cookies expire according to their set duration, typically between 30 days and 2 years.
When personal information is no longer required, we take reasonable steps to securely delete or anonymize it. You may request earlier deletion of your data as described in Section 8.
Data Security
We take the security of your personal information seriously and implement reasonable administrative, technical, and physical safeguards designed to protect your information against unauthorized access, use, alteration, disclosure, or destruction.
- All data transmissions between your browser and our Site are encrypted using SSL/TLS technology (HTTPS).
- Access to personal information is restricted to authorized personnel who have a legitimate business need to access it.
- Our CRM and communication platforms are maintained by reputable vendors with their own security practices and compliance programs.
- We regularly review our information collection, storage, and processing practices to guard against unauthorized access.
In the event of a data breach that affects your personal information and poses a risk of harm, we will notify you and any applicable regulatory authorities in accordance with applicable law.
Your Rights & Choices
You have meaningful control over your personal information. The following rights are available to you, subject to applicable law:
Right to Access
Request a copy of the personal information we hold about you and how it is being used.
Right to Correct
Request correction of inaccurate or incomplete personal information we hold about you.
Right to Delete
Request deletion of your personal information, subject to our legal retention obligations.
Right to Object
Object to the processing of your personal information for marketing or other specific purposes.
Opt Out of Marketing
Unsubscribe from marketing emails at any time via the unsubscribe link or by contacting us directly.
Data Portability
Request a copy of your personal information in a structured, machine-readable format where feasible.
To exercise any of these rights, please contact us using the information in Section 12. We will respond to all verifiable requests within thirty (30) days. We may need to verify your identity before processing certain requests to protect your information from unauthorized access.
Please note that some rights may be limited where we are required to retain information by law or for legitimate business purposes. We will explain any such limitations when responding to your request.
Children's Privacy
This Site is not directed to, and we do not knowingly collect personal information from, children under the age of 13. Our real estate services are intended exclusively for adults who are legally capable of entering into real estate transactions.
If we become aware that we have inadvertently collected personal information from a child under 13, we will take prompt steps to delete that information from our records. If you are a parent or guardian and believe your child has provided personal information through this Site without your consent, please contact us immediately at [email protected] and we will investigate and remedy the situation.
We comply with the Children's Online Privacy Protection Act (COPPA) and do not seek to collect or process the personal information of any individual under 13 years of age through this Site.
Third-Party Services & Links
Our Site integrates with and may contain links to third-party services, tools, and websites. These third parties operate under their own privacy policies, which we encourage you to review. We are not responsible for the privacy practices of any third party.
Third-party services currently integrated with or linked from this Site may include:
- Go High Level (GHL): Our CRM and lead management platform, used to process and store contact form submissions and communications. GHL's privacy policy applies to data processed through their platform.
- Google Analytics: A web analytics service provided by Google LLC that tracks and reports Site traffic. Google may use collected data in accordance with its own privacy policy.
- Meta / Facebook Pixel: A tracking tool that allows us to measure the effectiveness of our advertising by understanding the actions people take on our Site. Meta's data policy applies.
- IDX / MLS Data Providers: Property listing data displayed on this Site may be sourced from the Realtors Association of Maui (RAM) MLS through an IDX data feed. Property data is not personally identifiable information.
- YouTube / Vimeo: Embedded video content may be served by these platforms, which may collect data when you interact with embedded videos.
- Mortgage Calculators & Rate Tools: Any embedded financial tools are provided by third-party vendors with their own data practices.
When you click on a link to a third-party site, you leave our Site and your interactions are governed by that site's privacy policy. We have no control over, and assume no responsibility for, the content or privacy practices of any third-party websites.
Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, legal requirements, or the services we offer. When we make changes, we will update the "Last Updated" date at the top of this page.
For material changes that significantly affect how we use your personal information, we will make reasonable efforts to provide prominent notice — such as a banner on the Site or a direct email notification where we have your contact information — prior to the changes taking effect.
Your continued use of the Site after any changes to this Privacy Policy are posted constitutes your acceptance of the updated policy. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
If you disagree with any changes to this Privacy Policy, you should discontinue your use of the Site and contact us to request deletion of any personal information we hold about you.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the personal information we hold about you, please don't hesitate to reach out. We are committed to addressing all privacy inquiries promptly, transparently, and respectfully.
Agent
Katrina Wilson, REALTOR®
Coldwell Banker Island Properties
Phone
Mailing Address
3750 Wailea Alanui Dr, Suite A-37
Wailea, Maui, HI 96753
We aim to respond to all privacy-related requests within 30 calendar days of receipt. For urgent matters, please call us directly at 808.463.8080 during business hours (Monday–Friday, 9 AM – 5 PM HST).
For legal notices related to privacy matters, please send written correspondence to the mailing address above marked "Attn: Privacy Policy / Data Request."